Governor Gavin Newsom launched a new campaign welcoming and encouraging Canadians to come to California for vacations after new statistics show a sudden drop in Canadian tourism in the Golden State. Newsom reports that Canadian tourism statewide is down 12% compared to a year ago.

Canadians need to "keep the pressure up" on the United States by buying local and avoiding travel there, despite a recent push from California to draw visitors from Canada, British Columbia's premier says.