But is it a better design? To recap first let's take a look at that new Jaguar logo again. There's a lot of things that can be criticised about the new Jaguar logo. The wide kerning, the random ...

The Jaguar rebrand has remained controversial since the bubble gum pink Jaguar Type 00 was revealed alongside a cringeworthy new logo and advertisement campaign. The luxury sports brand has ...

The font, the new logo that replaces the growler, the bar-thingy front and rear and an ad that made little sense to me when Jaguar spent several hours explaining it and I still don’t get after ...