Nike’s run of success had to feel unfair to other companies trying to keep up. Their first big basketball shoe of the 80s was the Air Force One, which was designed by Bruce Kilgore. Thanks to ...

His frustration isn’t just about the scuffed sneakers—it’s about the cultural significance the Air Jordans held: a symbol of status, especially in the late ’80s ... NBA issued a letter to ...

I’ve been wearing Jordans since day one back in the 80s," says a happy shopper. Nike says, "No one can compete with a classic, and nothing proves it better than the Jordan AJ 1 Low.

During the NBA All-Star Game 2025 in San Francisco, the NBA and Nike celebrated the 40th anniversary ... instead of the classic logo from the ’80s. The design and silhouette are iconic with ...