Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with controversy. And the plan worked: Nike had expected to sell 100,000 pairs of the Air Jordan 1 in its first year—but instead "sold 1.5 million pairs in the first six weeks alone," say Jordan reps.

PSG is one of the most popular clubs in world football. Due to its brand value, the French club has significant collaborations with several top brands. One of t

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more than 20 years ago. In fact, even his sneakers are iconic. And now in unisex sizes for adults and kids,