Milwaukee Bucks star duo Giannis Antetokounmpo and Damian Lillard are among the faces of two rival sneaker brands, with Giannis on team Nike while Lillard is one of Addidas' marquee athletes.

The support of these shoes is incredible. I can make hard cuts and stops with great stability." Shop Them Nike's website writes ... Denver Nuggets and Giannis Antetokounmpo's future with the ...

Dillingham's connection to Nike isn’t new. As a standout guard for the Kentucky Wildcats, a Nike-sponsored school, he ...

Antetokounmpo finished five points shy of his career-high 64 set last season. However, he did a great job promoting his newly-released sixth signature sneaker. Earlier this year, Nike launched ...

Nike ( NKE) has a long history of iconic shoe deals with NBA stars, including the iconic Michael Jordan Air Jordan line that revolutionized sneaker culture. Currently, LeBron James' signature shoes, ...

Several NBA players currently lead the way with high-profile shoe contracts, placing them among the highest-paid athletes globally.

In his second NBA season, Amen Thompson is a Defensive Player of the Year candidate as he and the Rockets prepare to face ...

According to Hooks, the LeBron James family foundation and Barbie dolls manufacturer Mattel have partnered up to release an LBJ toy model in the Barbie doll series. The Lakers star is the first ever ...

Ben Cohen writes the Science of Success column for The Wall Street Journal about what makes people, teams and ideas work in ...

Nike is blowing out big deals on sneakers, including a major low price on its best-selling Waffle Debut sneakers. All three Nike sneakers are marked down in select color options with several men ...