The sportswear industry continues to be a lucrative market. Here are eight biggest sportswear brands with combined $110bn ...

Deion Sanders’ Ex-Wife Gives Three-Word Reply on Coach Prime and Under Armour Deal Question originally appeared on Athlon ...

Claressa Shields’ net worth of $1 million reflects her unmatched success and global influence as an American professional ...

As professional women's sports continue to grow in visibility and influence, marketing campaigns aimed at celebrating female athletes face increasing scrutiny. The recent collabor ...

The logos may be covered up for now, but the conflict highlights how a tiny brand has jammed its toe into the lucrative ...

It is also a player in track and field and some sports not traditionally known for footwear sponsorships, like auto racing. Over the last few years, Puma has reentered basketball and distance running ...

I’ve been watching livestreamers for years, and it still amazes me how playing video games (or just chatting) blossomed into ...

The first major case of doping by a Kenyan athlete came in 2003 when Pamela Chepchumba, 2001 world cross country long race ...

Lewis Hamilton, already a legend on the Formula 1 circuit, is now commanding attention far beyond the track—this time, ...

Magic rookie Jase Richardson has reportedly signed a multiyear shoe and apparel endorsement contract with Nike.

Ex-Alabama coach Nick Saban said the new executive order signed by President Trump is a "huge step" in creating of more opportunities for players.