NIKE's sport-focused Win Now reset shows promise, but weak earnings and high valuation cast doubts on near-term upside.

What used to bind us—customer to brand, employee to company—is fraying. It's time for leaders to restrengthen the bond.

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

NKE beats on earnings but slumps on revenues as it doubles down on innovation to revive growth and brand strength.

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

“We also see some anti-US brand sentiment creeping in, which is unhelpful and difficult to resolve.” Shares of Nike, based in Beaverton, Oregon, jumped 15% at the opening bell Friday.

Nike CEO Elliott Hill said in an internal memo that Aaron Cain, a vice president and general manager of Nike's global men's ...

Nike’s shares are rising sharply after saying it plans to shift some of its production away from China.

KeyBanc Capital Markets’ 2Q25 Footwear Survey found that tariff-related price increases are raising consumer concerns about ...