Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Tyla sported eye-catching Nikes on the field at the 2025 Cactus Jack Foundation HBCU Celebrity Softball Classic in Houston, Texas on Thursday. The "Water" singer, who just won Best African Music ...

The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

Nike is dropping multiple hyped Jordan 1s in February, but is the sneaker losing its appeal? We break down whether too many releases are killing the hype.

Overall, Nike is a dominating force in the footwear and sports apparel industry. Air Jordan is a significant help to the company's bottom line, as it brought in over $5 billion alone in 2022. However, ...

And although these Nike SB x Jordan drops might not happen as often as Dunk drops, for instance, the hype is all the same (if ...

The NBA All-Star Weekend, a showstopper for basketball fans, is also the most anticipated and important event in the sneaker world.