Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

Nike is dropping multiple hyped Jordan 1s in February, but is the sneaker losing its appeal? We break down whether too many releases are killing the hype.

Overall, Nike is a dominating force in the footwear and sports apparel industry. Air Jordan is a significant help to the company's bottom line, as it brought in over $5 billion alone in 2022. However, ...

And although these Nike SB x Jordan drops might not happen as often as Dunk drops, for instance, the hype is all the same (if ...

The NBA All-Star Weekend, a showstopper for basketball fans, is also the most anticipated and important event in the sneaker world.

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with ...

He is currently the founder and CEO of Trophy Room, which sells Jordan brand gym shoes and streetwear. Jordan graduated from ...

drop next year via Nike SNKRS and select retailers at a starting price of $250 USD. Update: Word of Jordan Brand celebrating its 40th anniversary with the return of the Air Jordan 1 High ‘85 ...

If you’re a sneaker enthusiast, it’s almost impossible to have never heard about Air Jordans. This very iconic shoe has become one of the best and most successful in the industry and, by doing so, has ...

The Caitlin Clark signature shoe is coming soon. In a recently-released interview with Fortune, Nike CEO Elliott Hill said the Fever star was at the shoe company's headquarters in Beaverton ...