Nike (NYSE:NKE) adding to its long history of deals with NBA stars with a new collaboration with Ja Morant and Kraft-Heinz's (NASDAQ:KHC) Kool-Aid brand. The new Nike x Kool-Aid Ja 2 was highlighted ...

The sportswear giant has announced an unlikely partnership with Kool-Aid, which it said blends “sneaker culture, self-expression, nostalgia and ultimate comfort” with Kool-Aid ...

In a powerful moment after the USA win, Ward — the Florida State legend who played college hoop but also won the Heisman Trophy on the gridiron, then was drafted in the first round of the 1994 NBA ...

A native of Clackamas, Oregon — just 20 miles outside Portland — “Jazzy” Davidson put on a show for the home-state fans at the Nike Hoop Summit. The USC commit was the best player on the floor, ...

Shares of Nike Inc. slid after hours on Thursday after executives at the sneaker giant warned that its current quarter could take the biggest hit from its turnaround efforts, as it tries to clear ...

Liverpool and Nike will go their separate ways this ... buy official LFC merchandise with his name on it. Indeed, his basketball tracksuit has been slashed over 50% and is available for just ...

The Phoenix Suns' earliest connection to the Nike Basketball brand occurred nearly a half-century before their all-time leading scorer Devin Booker became the company's 24th signature-shoe NBA player.

Taking inspiration from the bright lights of Hollywood, the Nike Kobe 6 “Hollywood 3D” will finally see a Protro release come 2026. The 2011 NBA All-Star Game took place in Los Angeles ...

The proper shoe can transcend basketball, influencing fashion and culture. The Phoenix Suns have helped tell those stories through players who have partnered with Nike on signature shoes ...

When Devin Booker became Nike Basketball’s 24th NBA signature athlete in 2023, the company’s staff honored him with a thematic presentation based on his late idol and fellow Nike signature ...