Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to ...

Nike (NKE) had a really rough 2024: sales fell around the world, shares dropped 60% from a 2021 high point, and the company’s ...

Nike, Inc. is launching its first new sub-brand in decades as the troubled athletic footwear and apparel brand looks for ...

The sports giant and the Kim Kardashian-founded brand are teaming up on a line of womenswear that will launch this spring.

This week’s best ads blend cinematic ambition with cultural cachet. McDonald’s lets fans ‘Order Like Stormzy,’ The Last Crescendo turns a boxing rivalry into an opera-worthy spectacle and Jordan Brand ...

On the night of the game, sometime after the Eagles’ 40-22 victory, Nike released a video centered around the team, and it ...

From commercials celebrating women in sports, to Serena Williams' appearance during the halftime show, women played a big ...

The AFL has confirmed to news.com.au Smith is permitted to wear a sweatband during the 2025 season — but, like every player ...

The AFL has confirmed Bailey Smith will be shut down from any future use of the Nike sweatband he rocked during his ...

Travis Kelce has long been considered one of the best tight ends in NFL history, but his performance in Super Bowl LIX left many questioning whether it's time for him to step away ...