Plates are common in premium running shoes, though predominately used with softer foams to add stability and assist in ...

Nike, Inc. is launching its first new sub-brand in decades as the troubled athletic footwear and apparel brand looks for ...

The sports giant and the Kim Kardashian-founded brand are teaming up on a line of womenswear that will launch this spring.

Saucony's ever-evolving stability trainer proves the brand can hold its own in the performance-meets-lifestyle space.

Nike (NKE) had a really rough 2024: sales fell around the world, shares dropped 60% from a 2021 high point, and the company’s ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...

Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to ...

We got a couple of strong examples this week, with classic songs from the ’70s and ’80s boosting campaigns ranging from ...

On the morning of Super Bowl LIX between the Philadelphia Eagles and Kansas City Chiefs, news broke that Nike would be airing its first Super Bowl commercial in ...

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Philadelphia Eagles fans placed a wig on and etched a No. 15 into the side of a pig to roast Kansas City Chiefs quarterback ...

This week’s best ads blend cinematic ambition with cultural cachet. McDonald’s lets fans ‘Order Like Stormzy,’ The Last Crescendo turns a boxing rivalry into an opera-worthy spectacle and Jordan Brand ...