Nike hopes to capture attention and reignite sales by using one of the biggest advertising stages in the ... it showcases the women shooting, jumping, running—and celebrating, hyping up fans ...

“Nike’s direct-to-consumer strategy shifted marketing spend away from brand advertising and instead ... catering to the growing womenswear and running market. Competitors took advantage ...

While Nike has been investing in advertising and innovation, competitors like Adidas and Hoka are gaining mindshare and market share with consumers in the lifestyle and running categories.

Nike released a sharp advertisement shortly after Rory McIlroy's first Masters win on Sunday, one with plenty of references to the tournament at Augusta National. The video opens with a pimento ...

Nike is in a major slump ... in the world faces a consumer slowdown and tough competition from upstart running brands like Hoka and On. Customers are changing their behaviors, passing up expensive ...

Nike is known for hitting it out of the park with their post-victory ads. Fans have seen them done for specific players after ...