In a sponsor category long dominated by two giants, the athleisure maker joins a wave of challengers tempting star players ...

Nike has dropped $50 t-shirts online for three of its top women's tennis players: Aryna Sabalenka, Naomi Osaka, and Qinwen ...

Jack Draper has followed in the footsteps of Roger Federer in ditching Nike for a partnership with a relatively new entrant ...

While major brands like Nike and Adidas dominate tennis apparel among top players, local startups are gaining traction in the ...

Vicky Mboko wore a dark blue Wilson tennis dress en route to her first WTA title in Montreal (a Masters 1000, no less). She ...

The sport is experiencing a cultural evolution as more luxury brands embrace the court and its players.

After years of playing in store-bought attire and without an apparel deal, Taylor Townsend, now the world No. 1 in women’s ...

The Brit debuted his new kit with Vuori on one of sport's biggest stages in Arthur Ashe Stadium. Draper partnered with Jessica Pegula to compete in the US Open's new mixed doubles tournament, ...

Lucrative endorsements and a stake in shoe brand On have made the Swiss star just the seventh athlete in the three-comma club ...

Carlos Alcaraz in Louis Vuitton, Coco Gauff in Miu Miu, Jannik Sinner in Gucci: Forget actors, fashion brands are falling ...

The British No 1 teamed up with home favourite Jessica Pegula in the US Open mixed doubles and is sporting a new look after ...

Justin Birnbaum of Forbes reported Friday the publication estimates Federer's net worth to be $1.1 billion. That makes him ...