The best tennis brands circle in and out of the fashion conversation with Federer-like grace. For decades, the two ...

Lucrative endorsements and a stake in shoe brand On have made the Swiss star just the seventh athlete in the three-comma club ...

While major brands like Nike and Adidas dominate tennis apparel among top players, local startups are gaining traction in the ...

NEW YORK — Tennis apparel sponsorship is a big business. It is also one that, among the top players, is dominated by a small ...

In a sponsor category long dominated by two giants, the athleisure maker joins a wave of challengers tempting star players ...

For two decades, men’s tennis was defined by the Big Three of Novak Djokovic, Roger Federer and Rafael Nadal, who won a ...

The British No 1 teamed up with home favourite Jessica Pegula in the US Open mixed doubles and is sporting a new look after ...

The first glimpse of Nike’s 2025 New York collection suggests the brand has never been closer to capturing the golden era of ...

Nike has dropped $50 t-shirts online for three of its top women's tennis players: Aryna Sabalenka, Naomi Osaka, and Qinwen ...

Why do Wimbledon players wear white – and who has broken the rules? White clothing has been enforced at the prestigious tennis tournament since the 19th century ...

Carlos Alcaraz and Aryna Sabalenka are the favourites for the 2025 Wimbledon crowns - and both players wear Nike, potentially continuing a fine tradition.

Super short shorts are riding high again this summer as tennis fashion turns the clock back to the 1970s and 1980s. Wimbledon stars like Bjorn Borg, Jimmy Connors and John Lloyd were as famous for ...