News

‘A Top Priority’: Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision Pro Roadmap
Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...
Tim Cook ‘cares about nothing else’ than beating Mark Zuckerberg to a pair of truly smart glasses: ‘It’s the only thing he’s really spending his time on from a ...
Apple and Meta have been pouring significant capital into augmented-reality “smart glasses.” One source told Bloomberg that ...
Whatever Trump decides on tariffs, Apple and Tim Cook lose
Online safety advocate Lennon Torres keeps finding herself disappointed by the trailblazing CEO, especially his donation to ...
Tim Cook needs Vision Pro to succeed, and that couldn’t be better news
If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...
moneycontrol.com6d
Apple CEO Tim Cook 'obsessed' with Apple's next big bet, here's what it may be
Tim Cook, it seems, has a new fixation—and it’s not another titanium iPhone. According to Bloomberg’s Mark Gurman in his Power On newsletter, Apple’s CEO is laser-focused on one thing ...
‘Killing’ the iPhone is reportedly Tim Cook’s top priority
A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...
Futurism on MSN5d
Tim Cook Has a Strange Obsession
Apple CEO Tim Cook is far from giving up on virtual and augmented reality headsets, a gadget category that has been rife with ...
The Washington Post3d
How Tim Cook helped Apple out of Trump’s tariff storm — for now
As President Donald Trump’s enormous new tariffs on China rippled through global supply chains, Apple CEO Tim Cook went to work behind the scenes. Cook spoke to Commerce Secretary Howard Lutnick ...