Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

Apple and Meta have been pouring significant capital into augmented-reality “smart glasses.” One source told Bloomberg that ...

Online safety advocate Lennon Torres keeps finding herself disappointed by the trailblazing CEO, especially his donation to ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

Tim Cook, it seems, has a new fixation—and it’s not another titanium iPhone. According to Bloomberg’s Mark Gurman in his Power On newsletter, Apple’s CEO is laser-focused on one thing ...

Still, analyst and investor sentiment hasn’t completely turned on Apple, in part because of the training and pedigree of its ...

Apple CEO Tim Cook has navigated Trump's China tariffs before. Can he do it again? This time, Trump is even more aggressive in punishing China — which Cook depends on to make iPhones. One thing ...

As President Donald Trump’s enormous new tariffs on China rippled through global supply chains, Apple CEO Tim Cook went to work behind the scenes. Cook spoke to Commerce Secretary Howard Lutnick ...

It turns out that Tim ... Apple’s products for the near and more distant future in his latest Power On newsletter. The Vision Pro effort is one of the main topics, and it’s directly related to ...

The Siri that was promised back in 2011 never quite materialized. Now the big upgrade promised as part of Apple Intelligence ...