Journey to Japan’s lesser-visited mountainous region, home to many distinctive traditional inns, within whose walls you can ...

TAT partners with Japan for the Songkran Warm Water Onsen event, linking the festival with international tourism promotion.

Head to the unsung Japanese region of Tohoku to discover its traditional inns, and immerse yourself in the thermal waters ...

The country is home to 27,000 natural hot spring sources, but a surge in tourism has left some onsen towns running low on water; leaving local officials feeling anything but zen. One of those troubled ...

The country is home to 27,000 natural hot spring sources, but a surge in tourism has left some onsen towns running low on water; leaving local officials feeling anything but zen. One of those ...

Initially, Ureshino was a hotspot for domestic tourists. There were only a meagre 25,000 residents here. Over time, Ureshino ...

Everyone goes to Tokyo, Kyoto and Osaka. Why not try spots like the bustling port of Yokohama or the serene monasteries of ...

The town of Matsuyama, on the island of Shikoku, is a gem for the adventurous traveler. It hosts one of Japan's most ...

“The onsen is a part of nature ... This paid content article was created for the Japan Tourism Agency. It does not necessarily reflect the views of National Geographic, National Geographic ...

Some onsen have even been forced to close due to insufficient water supply. Local officials noted that despite restrictions and calls for water conservation, the tourism boom continues unabated.