With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

For Fortune 1000 companies and innovation-driven agencies, AI powers campaigns that feel less like ads and more like genuine ...

PepsiCo just acquired Poppi in a $1.95 billion deal. Here’s what the purchase means for the prebiotic soda brand’s future.

Frosty Mug celebrated its 65th year in business by filming a commercial that will air on WXXV throughout the summer.

Pepsi will acquire the upstart prebiotic soda brand Poppi for nearly $2 billion. It may be a sign of the growing interest in the functional beverage market.

Vice Media has acquired commercial and music video production studio London Alley Entertainment to merge with its Pulse ...

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...

PepsiCo announced a plan to step into the health beverage market - acquiring a controversial drink for a whopping $2million.

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Things are really popping off in the healthy soda space. On March 17, PepsiCo, Inc. announced that it had reached a deal to ...

PepsiCo is making a nearly two-billion-dollar bet on the future of soda.Pepsi said it will acquire Poppi, a fast-growing ...

PepsiCo has secured a nearly $2 billion deal to buy prebiotic-infused soda brand Poppi, the food and beverage manufacturer ...