So, let's dive in. Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad ...

Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing ...

U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from industry tracker Beverage Digest, but Pepsi’s volume, including for Diet ...

Chuck Studios, the global food advertising specialist, is turning conventional branding on its head by creating a new distinctive asset for Lipton Ice Tea, ...

The Iceland group has almost 1,000 stores across the country. Some 190 of those stores are Food Warehouse out-of-town ...

To this day, it remains one of the most popular and successful ads for Coca-Cola. Not all of Coca-Cola's marketing ideas were hits. In 1985, in an effort to compete with Pepsi, the company decided ...

The airline launched a marketing campaign featuring a Pepsi-esque logo and the tagline ‘The Number One Way to Fly Florida.’ The founder took out television and newspaper ads to promote the airline and ...

The cola wars used to be fought with slogans, celebrity endorsements and Super Bowl spots. Now they’re being redrawn by ...

For example, when we launched the Pepsi Titan Project (the company’s first logo and visual identity refresh in 14 years) it wasn’t about performance marketing alone. Taking over massive buildings and ...

Don't miss: Pepsi takes over global landmarks with refreshed logo At the heart of the campaign is a visual cue, the "taste face", described as the split-second, involuntary expression of bliss ...