The cola universe in India is about to get its fizz back—this time with a hefty dose of nostalgia. Reliance Industries ...

Fox News is making an aggressive bid to capture ad dollars that might normally go to ABC, CBS and NBC, citing growing ratings ...

On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...

Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

According to observers, the deal indicates Reliance’s pan-India ambitions since until last year, Campa Cola was available only in select markets. Last week, when Pepsi took a swipe at Coca-Cola ...

Diet Coke has a link with the future king of the United Kingdom as Prince William played a part in execs' thinking behind the ...

"So thick it stands up to the straw," says Who drummer Keith Moon in this 1967 commercial jingle before yelling, "Great Shakes." ...

Pepsi will acquire the upstart prebiotic soda brand Poppi for nearly $2 billion. It may be a sign of the growing interest in the functional beverage market.

The estimated value of Antilia today is a jaw-dropping Rs. 15,000 crore (fifteen thousand crore rupees). The construction of ...