In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with supply challenges mounting, it is struggling to sustain the dream run.
PepsiCo announced their acquisition of Poppi for $1.95 billion on March 17. The acquisition includes $300 million of ...
Bizcommunity on MSN17h
#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFCWhen the going gets tough, the tough go advertising … that’s the thought that occurred to me this week as I looked at how ...
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...
PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand ...
Tasting Table on MSN22h
Don't Worry Mello Yello Enthusiasts, It Wasn't Actually DiscontinuedWait, was Mello Yello actually discontinued or can you still find it out there? It turns out that the brand is not as dead as ...
"So thick it stands up to the straw," says Who drummer Keith Moon in this 1967 commercial jingle before yelling, "Great ...
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