In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with supply challenges mounting, it is struggling to sustain the dream run.

PepsiCo announced their acquisition of Poppi for $1.95 billion on March 17. The acquisition includes $300 million of ...

When the going gets tough, the tough go advertising … that’s the thought that occurred to me this week as I looked at how ...

PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand ...

Wait, was Mello Yello actually discontinued or can you still find it out there? It turns out that the brand is not as dead as ...

"So thick it stands up to the straw," says Who drummer Keith Moon in this 1967 commercial jingle before yelling, "Great ...

Then there was the aftermath of Dasani’s “initial launch” in the U.K. In March of 2004, major British news corporations began ...

As Parade reported in January, Slice soda is making a triumphant comeback and has landed in Costco! The fruit-flavored 80s ...

Bearish sentiment is high, but I'm focusing on low-volatility value stocks with dividends. Read more to see my 3 dividend ...

NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and intimate moments. These extra elements added emotional depth to the ad and ...

The Rolex GMT-Master changed keeping time in two time zones at the dawn of the civilian flights in the '50s. The tool watch ...

The British public are furious over the rebrand of the beloved books and stationery retailer WH Smith, which has been sold ...