A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Intrigued by this “unusual” change in color, researchers caught several snakes, took a closer look at them, tested their DNA and realized they’d discovered a new species: Trimeresurus cryptographicus, ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Although the setup required to accomplish this feat is currently complicated, this finding could provide more understanding about how the brain perceives colour and could one day help boost the vision ...

A team of American researchers say they've discovered a colour called "olo" that's never been seen by the human eye before.

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...