Ehrlich — whose Pirate's Booty brand is now owned by The Hershey Company — allegedly grew confrontational when Sea Cliff staffers refused to comply, requiring police to intervene. "Village ...

Robert Ehrlich, who created Pirate’s Booty in 1987, has invoked an arcane New York state law called the Citizen Empowerment Act to create a “new” village within Sea Cliff, which is located ...

It all started last Monday, when Robert Ehrlich, the founder of Pirate’s Booty Snacks, marched into the Village Hall in Sea Cliff (pop. 5,000) and announced that he was now the mayor.