Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

One such company is Purple. While no longer online-only, with its mattresses also being sold in-store, Purple's beginnings and its positive reputation owe much to its unique GelFlex Grid layer.

However, instead of highly stylized scenes or elaborate ornamentation, his figures are often set against bold, flat backgrounds and they appear half ... stories,” the gallery says. “Untitled (Purple)” ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

There's no need to lose your cool (pardon the pun), though, as that's when the best purple shampoo swoops in with its impressive hue-restoring powers. Katie makes regular trips to see her ...