FROM starring in Wizards Of Waverly Place to winning a Grammy, Selena Gomez has worn a lot of hats in her career – but her role as multibillion- dollar- brand founder is arguably the most ...

Rare Beauty is shaking up the blush market once again with its new Soft Pinch Matte Bouncy Blush. Here's what we really think ...

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...

Selena Gomez’s beauty brand, Rare Beauty ... and Truth (a soft plum). How do the new powder blushes differ from other cheek products like the Soft Pinch Liquid Blush ($15-$25) or the Soft ...

The Soft Pinch Liquid Blush forever changed how we blush-- from ... it can be disastrous when brow gel causes eyebrows to flake. Thankfully, Rare Beauty’s brow gel applies completely clear ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 ...

With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a couple of ...