News

Reebok first mentioned the shoe in June, and now it’s officially on the way. The AR-1 will feature Reese's personal logo on the tongue and come in a two-tone black cherry and pink design. The shoes, ...
Don La Greca got a chance to tell the Devils broadcast team that they had his dream job. Over 45 years later, it's finally ...
On Monday, Reebok announced the signing of Washington Capitals right wing Tom Wilson. Reebok's return to sport is about championing athletes who embody unrelenting drive, making Wilson the perfect ...
As Netflix delves deeper into incredible sporting stories worldwide, attention is again being paid to the world of basketball in Power Moves. The documentary chronicles NBA legend Shaquille O’Neal’s ...
Private equity firm Altor said on Wednesday it has agreed to buy a majority stake in Canada's iconic 125-year-old brand CCM Hockey, which specializes in manufacturing sports equipment and apparel.
Last year, ABFRL signed a long-term licensing pact with Authentic Brands Group (ABG) - the owner of Reebok - for exclusive rights to distribute and sell the sports brand's products through wholesale, ...
The NHL and Adidas confirm that the NHL-Adidas partnership will not continue following the expiration of the current agreement after the 2023-24 NHL season.
Reebok’s sales peaked at $3.2 billion in 2004 and shrunk to $1.4 billion by 2020. However, the brand delivered growth for the majority of its 14 years under Adidas’ ownership, and profitability was ...
As Adidas officially sells off Reebok, we take a look back at the brand's journey from its founding in 1958 to now.