Michigan-based startup Slate Auto introduced a new $25,000 EV pickup that could shake up the industry in a big way.

In one of the strangest launches we’ve seen in a while, Slate Auto, the reportedly Jeff Bezos-backed electric vehicle startup, unveiled its first EV, the Slate Truck. Notably, the vehicle is capable of a claimed 150 miles (241 km) of range at a starting price of less than $20,000, assuming federal clean vehicle tax credits continue to exist.

Jeff Bezos is taking on Rivian and Elon Musk's Tesla with the release of a budget-friendly electric vehicle. Here's what the Slate looks like.