Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty products without leaving the platform — starting with Fenty Beauty.

In a post on X on Friday, Epic Games said, "Apple has blocked our Fortnite submission so we cannot release to the US App Store or to the Epic Games Store for iOS in the European Union. Now, sadly, ...

In 2024, Gamefam — a Gen Z-focused metaverse media company — announced it had surpassed 2.7 billion brand engagements across its Roblox and Fortnite campaigns. Given the runaway success of ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Offline is a new offering that functions as a matchmaking partner between brands and their database of micro-communities.

They’re turning doomscrolling into dollars. Gen Z — the generation glued to their screens for nearly seven hours a day — has found a way to cash in on their scroll time: selling their ...