So I'm starting you, the loyal Esquire reader, off with the big news from Rolex. The brand just announced its key releases for 2025, and there's a lot to talk about. The Daytona gets a new ...

Rolex reveals all-new Land-Dweller model at Watches and Wonders 2025, complete with new honeycomb dial design. The company used the show to announce new variants of its GMT-Master II, Datejust ...

Dozens of major brands exhibit at the show every year, but when the doors open at the Palexpo in Geneva on April 1, all eyes will first turn to one brand: Rolex. The watch industry’s brightest star ...

this year’s Watches & Wonders is shaping up to be one of the most exciting for Rolex collectors and enthusiasts alike. (Photo by Dan Kitwood/Getty Images) Every year at Watches & Wonders ...

Getting put on a waitlist for who knows how long and shelling out a five-figure retail price for a brand new Rolex isn’t in the cards for everyone. But fear not. That isn’t the only way you ...

Barron Trump flashed a nearly $50,000 Rolex on his wrist while arriving at Trump Tower in NYC with his mom, Melania. According to photos exclusively obtained by Page Six, the 19-year-old college ...

The exercise, which Hock followed keenly, was a simulation of “every conceivable outcome” of how customers might interact with the shop, a new flagship Rolex boutique, on London’s Old Bond ...

Homeland Security Secretary Kristi Noem sparked controversy by wearing a $50,000 Rolex watch during a visit to a Salvadoran prison holding deported Venezuelans. Critics questioned the timing and ...

With Rolex raising its prices annually, buyers may seek more affordable luxury watch alternatives. Watch and style experts recommend brands such as Longines, Tissot, and Omega for quality timepieces.

Homeland Security Secretary Kristi Noem drew outrage when she sported a Rolex watch reported to cost $50,000 when visiting the El Salvadorian mega-prison known as CECOT this month. Civil rights ...

For more details, read how we test and rate products. What can we say about the Rolex Submariner (buy now) that you don’t already know? It’s the ultimate luxury dive watch, blending timeless design ...

If you buy something, we may earn an affiliate commission. Over a century after they first hit the market, Rolex watches for men still set the standard. It's hard to explain just how dominant ...