Children use the loom to create jewelry out of rubber bands. "This is a brand new craft," said Cheong-Choon Ng, the inventor of the Rainbow Loom, one of the hottest toys on the market.

The Rainbow Loom is a $15-17 rubber band craft set that is the currently biggest fad among elementary school kids. It reminds me of the pot holder weaving set I played with as a kid.

The original Rainbow Loom retails for $14.99. Rubber band packages retail for $2.49. "It's all about innovation. It's all about quality," he said.

Much like a friendship bracelet, the colorful homemade bangles are woven from tiny rubber bands and a loom. Kids make the colorful bracelets, trade them and give them away.

CASSELTON, N.D. - Lauren Oberholtzer's fingers fly as she methodically weaves an intricate pattern out of colorful rubber bands. Within minutes the Casselton 10-year-old has created a fun ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her ...

Check your kids' arms for rubber bands: A Rainbow Loom revolution has begun By JEFF VRABEL - [email protected]. Updated November 18, 2013 10:59 AM.

We searched online and asked around for information but didn’t find good matches that suited our requirements such as ...

Following eBay’s bidding disappointment, the dress made entirely of loom bands, has finally sold, but for only £220. Think back to summer when the world was obsessed with the colourful rubber ...

Choon’s Design introduced the Rainbow Loom in 2011. The loom, which links multicolored rubber bands to create bracelets and necklaces, was recently named a Toy of the Year by the Toy Industry ...