In a nutshell UC Berkeley scientists created “olo,” a never-before-seen color that exists beyond the natural human vision range by precisely targeting individual photoreceptor cells in the eye. The ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...