Under Armour, Inc.’s UAA strategic transformation across its direct-to-consumer (DTC) model, product innovation and global expansion are driving meaningful progress toward sustainable growth and ...

For those unfamiliar, the brand was founded in Texas in the 1980s and remained on the scene until the death of its founder, ...

Under Armour, under the direction of its founder Kevin Plank, is trying to turn around its losses and strengthen its brand. This includes reprioritizing men's apparel The NCAA basketball ...

Under Armour is stepping out of the gym (and its comfort zone) and into culture with the launch of the UA ECHO, a lifestyle ...