Commentary The Cutest Trademark Dispute—Squishmallows Takes on Skoosherz Lawsuits pitting one plush toy against another have brought trade dress law to the forefront. At the heart of the battle ...

Kelly Toys, which said it released the Squishmallows plush toys in 2016, filed a lawsuit on Monday against Build-A-Bear over its Skoosherz line, which launched last month in anticipation of ...

The Skoosherz line, which Build-A-Bear began selling last month, has the “same distinctive trade dress” of Squishmallows, the complaint filed Monday says, pointing to similarities in shape ...

The Skoosherz line, which Build-A-Bear began selling last month, has the “same distinctive trade dress” of Squishmallows, the complaint filed Monday says, pointing to similarities in shape ...

The Skoosherz line, which Build-A-Bear began selling last month, has the “same distinctive trade dress” of Squishmallows, the complaint filed Monday says, pointing to similarities in shape ...

The Skoosherz line, which Build-A-Bear began selling last month, has the “same distinctive trade dress” of Squishmallows, the complaint filed Monday says, pointing to similarities in shape ...

The Skoosherz line, which Build-A-Bear began selling last month, has the “same distinctive trade dress” of Squishmallows, the complaint filed Monday says, pointing to similarities in shape ...

The St. Louis-based retailer says Skoosherz products are based on its own original plush animals, “which have been sold for a number of years.” The lawsuit notes that products from other companies ...

The Skoosherz line, which Build-A-Bear began selling last month, has the “same distinctive trade dress” of Squishmallows, the complaint filed Monday says, pointing to similarities in shape ...

The Skoosherz line, which Build-A-Bear began selling last month, has the “same distinctive trade dress” of Squishmallows, the complaint filed Monday says, pointing to similarities in shape ...