Erim Kaur, a London-based entrepreneur, has built a $4.2 million luxury haircare brand, ByErim, leveraging her large social ...

AI-powered natural language discoverywill allow marketers to identify creators through topic-led search, driving more authentic and impactful ...

Adobe recently joined the social media site Bluesky in hopes of connecting with the community, but things didn't go quite to ...

A branded newsletter is a proven way to engage audiences—a powerful owned media channel that can cut through the noise, drive ...

Shopify talked with eight founders about how their social media strategies took their brands viral, grew their audiences, and ...

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously ...

Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on ...

Social media seemed to hold enormous promise for the dance field. So why are some dancers and companies choosing to ...

The xAI merger capped a yearslong turnaround effort for the social-media company.

Defamatory content, misinformation or misleading claims can lead to legal challenges, including defamation lawsuits and ...

Republican governors and lawmakers in more than a dozen states are tapping into Elon Musk’s brand, borrowing from his ...