Trump’s America is driving shifts in aesthetic ideals and appearances. What does that mean for brands in the US and beyond?

We've compiled some of our favorite products from some of the top K Beauty brands so you know where to start on your journey ...

BLACKPINK Jennie has recently went topless for a prestigious magazine cover. However, fans have mixed opinion about the photos.

It’s the one place I’m free from judgment and responsibility; where I become fully embodied,” says one Vogue writer of ...

Confused about your aesthetic and want a little help figuring it out? Or do you already have your aesthetic nailed down and ...

When it comes to global style icons, few shine brighter than Blackpink's Lisa.

Rooted in the country's long struggle for autonomy and democracy, South Korea's robust civil society has long been credited with allowing and encouraging ordinary citizens to involve themselves in ...

Born from the trauma of World War II, this bow-wearing cartoon icon became a powerful tool for diplomacy, reinvention, and ...

KISS OF LIFE, a four-member girl group, has come under fire for a controversial 'hip-hop-themed' birthday livestream.

Nail art in South Korea is basically a full-time sport, with salons pushing creative boundaries and experimenting with texture, color, and shape. From super realistic 3D designs to intricate ...

Shin Min-a and Park Hae-soo team up in limited series thriller Karma, Kim Ji-yeon stars in a horror period drama and Son Suk-ku is in heaven.

Busan: In South Korea's second-largest city, you might get a few Gold Coast vibes. The busy port city boasts wide sandy beaches lined with sky-high apartment buildings and a relaxed feet-in-the-sand ...