Brian Niccol says coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.”

Starbucks CEO Brian Niccol wants corporate employees to work harder and take accountability for the coffee giant’s financial health.

Starbucks’ (NASDAQ:SBUX) new CEO Brian Niccol is shaking up the corporate culture at the coffee chain, calling on employees to get back in the office, take ownership of the company’s performance, and take the initiative to get Starbucks (NASDAQ:SBUX) back as the leading coffee chain in the country.

But now Niccol and Smith are tasked with returning to its former glory. Niccol’s “Back to Starbucks” is a plan to counter falling sales and improve customer experiences. “Cathy brings incredible knowledge and extensive experience in retail,

Starbucks is replacing its top finance executive, plucking Cathy Smith from the Nordstrom department-store chain, as the coffee group embarks on a turnaround. Smith will take over as CFO in the next month,

Starbucks named Nordstrom’s Cathy Smith as its finance chief on Tuesday, hiring a retail industry veteran to aid CEO Brian Niccol’s efforts to turn around the coffee giant. Smith will join after leading the finance operations at department store chain Nordstrom about two years.