Starbucks might be one of the biggest and most recognizable brands in the world, but few people know the true meaning behind Starbucks iconic logo and its surprising reference to the company's name ...

It has been used since 1961 - but people are only just learning the psychology behind the iconic colours ... attracts instant attention - giving the logo an extra punch and drawing the eye of ...

We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising ...

Despite crafting sublime stays, they lack the ad spend, social badges, and buzz of the world's most highly valued brands.

Zhang Junjie joins a wave of Chinese people who have made fortunes as fresh tea chains explode in popularity. Read more at ...

Zhang, who is Chagee’s chief executive officer, joins a wave of Chinese people who have made fortunes as fresh tea chains ...

A Chinese entrepreneur has become a billionaire with the listing of his tea shop chain in the US, even as tensions between ...

A young Chinese entrepreneur has joined the billionaire ranks after his tea shop chain listed on a US stock exchange, despite ...

But upon reflection, Seattle with its mix of activism and capitalism (entering the city from the airport road visitors are greeted by a glowing Starbucks logo atop its HQ ... we explore the story ...

NEW YORK] A 30-year-old Chinese entrepreneur has become an unlikely billionaire with the listing of his sprawling tea shop ...

NEW YORK] A 30-year-old Chinese entrepreneur has become an unlikely billionaire with the listing of his sprawling tea shop ...