Apple is not doomed, but for the first time in a long time its long-term fortunes are cloudy; the time to make change is now.

Since Apple’s leadership is the target of much of DHH’s invective, let’s start with an acknowledgment that Apple CEO Tim Cook isn’t a showman, disruptor, or even a “ product person .” He’s a calm and ...

Apple’s CEO Tim Cook spoke to Commerce Secretary Howard Lutnick last week about the potential impact of the tariffs on iPhone ...

When U.S. President Donald Trump levied 145 percent tariffs on goods imported from China, Apple CEO Tim Cook started working ...

To hear newspaper reports tell it, Tim Cook only has eyes for AR glasses, as the Apple CEO puts his focus on developing the ...

As President Donald Trump’s enormous new tariffs on China rippled through global supply chains, Apple CEO Tim Cook went to work behind the scenes. Cook spoke to Commerce Secretary Howard Lutnick ...

Still, analyst and investor sentiment hasn’t completely turned on Apple, in part because of the training and pedigree of its ...

While Trump insists that these exemptions are only temporary, it appears that this pivot might have been the work of Apple CEO Tim Cook. A report from the Washington Post cites sources who spoke ...