At a TikTok Trends event at SXSW London, the company also revealed the content that's keeping us glued to our screens.

Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...

In a world where the internet often gets flak for fostering distraction, TikTok proves that sometimes, a life hack or insightful trend is just a scroll away. Whether redefining wellness routines or ...

This week in kid culture: the viral TikTok “goodnight” prank, the rising trend of “fambushing” parents for free food, Gen Z ...

For Mir and Garfinkle, America’s reversion to “orality” underlies much of today’s political dysfunction. In their telling, ...

The Drum Awards for Marketing APAC 2025 revealed not just who’s doing great work but how great work is being done across the ...

The list of names that the teens said were "old lady names": Ashley, Amanda, Jessica, Stephanie, Jennifer, Christie, Tracy, ...

Irish culture is at the top of TikTok’s list currently with a 600pc growth in users using the platform through the Irish ...

Men shaving their eyelashes have caught the attention of TikTok users, and are the latest in a long line of masculine, ...

Jimmy Kimmel latest gripe against Donald Trump is his decision to pardon reality stars Todd and Julie Chrisley, who headlined ...

TikTok has given ordinary users in Egypt unprecedented visibility, in some cases allowing them to challenge social norms, often through humour. This appears to have unsettled authorities, who appear ...

Social media is obsessed with bed rotting — but is it self-care or something more serious? Explore how this viral trend may ...