President Trump was today asked about his tariff policy and Apple specifically, and he cited speaking to CEO Tim Cook and ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

Apple and Meta have been pouring significant capital into augmented-reality “smart glasses.” One source told Bloomberg that ...

Amid the rising global discussions on shifting manufacturing away from China, Apple CEO Tim Cook’s old video resurfaced on ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, ...

Here's what Apple might be working on before it introduces its first pair of augmented reality (AR) smart glasses.