If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

Apple and Meta have been pouring significant capital into augmented-reality “smart glasses.” One source told Bloomberg that ...

Apple CEO Tim Cook has once again made headlines, as an old video from 2024 is being widely shared online, highlighting why ...

Since I can’t cover everything, here are some recommended articles from other websites. ° From AppleInsider: The 2022 hostage ...

Amid the rising global discussions on shifting manufacturing away from China, Apple CEO Tim Cook’s old video resurfaced on ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, ...

Asian tech hardware stocks broadly rose after the Trump administration exempted tariffs on semiconductor equipment, ...

Here's what Apple might be working on before it introduces its first pair of augmented reality (AR) smart glasses.

It’s good to be Apple’s Tim Cook but not to be a small manufacturer that can’t afford a K Street lobbyist.

After a week of fears, uncertainty, and doubt, President Trump dropped a surprise on Saturday that will be music to Tim ...

The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook ...