Apple is reportedly working on developing new Vision Pro headsets to go against Meta's own mixed reality products.

It’s good to be Apple’s Tim Cook but not to be a small manufacturer that can’t afford a K Street lobbyist.

Price drops of up to $200 off have been issued on Apple's M4 iPad Pro, with prices starting at $899. Plus, grab an Apple ...

Apple's reprieve from Trump's reciprocal tariffs against Chinese imports of iPhones and Macs is only temporary, as tariffs ...

After a week of fears, uncertainty, and doubt, President Trump dropped a surprise on Saturday that will be music to Tim ...

Amazon and Best Buy are both discounting numerous models of Apple's M4 iPad Pro this weekend. This time around, deals at both ...

The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook ...

Meta unveiled its prototype Orion AR glasses last year. Those are still many years away from volume production, and the prototype cost is likely in the tens of thousands. Regardless, competition is ...

From Gurman's "Power On" column posted early Sunday to Bloomberg Technology subscribers.

While Apple may still be on the road to augmented reality glasses, a detour it is taking along the way is a future Apple ...

Amid this, a 2024 video of Apple CEO Tim Cook is going viral on social media in which he explains why Apple chose to make ...

Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...