News

How Apple CEO Tim Cook Convinced Trump to Exempt Apple From Tariffs
When U.S. President Donald Trump levied 145 percent tariffs on goods imported from China, Apple CEO Tim Cook started working ...
‘A Top Priority’: Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision Pro Roadmap
Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...
How Tim Cook helped Apple out of Trump’s tariff storm — for now
As President Donald Trump’s enormous new tariffs on China rippled through global supply chains, Apple CEO Tim Cook went to ...
What Apple’s critics keep getting wrong about the iPhone maker’s Tim Cook era
Since Apple’s leadership is the target of much of DHH’s invective, let’s start with an acknowledgment that Apple CEO Tim Cook ...
Tim Cook is reportedly focused on Apple Glasses — and that could be bad news for the iPhone
A report claims that Tim Cook's focus is on developing AR glasses. But there's plenty of iPhone improvements that require ...
Report: How Tim Cook helped Apple avoid Trump’s tariffs
Over the week, the Trump administration announced a set of exemptions for its tariffs imposed on products imported into ...
Tim Cook Net Worth: How Much is Apple's CEO Worth in April 2025?
Cook's net worth is higher than the $1.1 billion accumulated by Google parent company Alphabet Inc. CEO Sundar Pichai, who ...
Apple smart glasses are Tim Cook's "grand vision"
Apple CEO Tim Cook has a grand vision for the future of face-worn wearable tech, and it apparently revolves around smart ...
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Tim Cook: Apple Glasses remain his main project
Nevertheless, the Apple CEO continues to pursue his goal: real AR devices in the form of glasses. "Real" AR glasses are the plan to beat Meta or Google. "Tim is ... idea remains Cook's top ...