Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

When U.S. President Donald Trump levied 145 percent tariffs on goods imported from China, Apple CEO Tim Cook started working ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

Apple likes to open its keynotes with stories about how Apple Watch & Co. save lives. This has now been turned into an ...

It turns out that Tim Cook ... Apple is also working on a Vision Pro model that plugs directly into a Mac for low-latency applications. This device might target enterprise consumers, where ultra ...

Next week officially marks the 10th anniversary of the original Apple Watch hitting store shelves. To celebrate, on April 24, ...

Amid this, a 2024 video of Apple CEO Tim Cook is doing rounds on social media on why the tech giant chooses to make their products in China. In the 55-second clip, Cook clarified China wasn't ...

Apple is reportedly ramping up efforts to develop lightweight augmented reality (AR) glasses, according to Bloomberg’s Mark Gurman. The company appears to be refocusing its long-term strategy away ...

Apple's tariff pause rally masks deeper risks—weak fundamentals, slowing iPhone demand, and cost pressures signal a ...

Apple is said to be working on a pair of AR (augmented reality) glasses, intending to launch them ahead of Meta’s competing ...

Apple already offers a feature that lets Vision Pro users wirelessly access their Mac’s display wirelessly, though the ...