Tim Cook placed big bets on the Vision Pro and Apple Intelligence in 2024. ... Apple, for its part, is exercising caution about the future of its new products.

Apple's WWDC 2025 kicked off at 1 p.m. ET with a keynote featuring Tim Cook, who introduced iOS 26, featuring the new "Liquid Glass" design language.

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Tim Cook reportedly has one big product goal he’s focused on—AR glasses—and that’s very good news for the future of the Vision Pro. Skip to main content. Toggle main menu ...

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...

How Tim Cook helped Apple out of Trump’s tariff storm — for now Administration officials insist that no companies received special exemptions. Trump said he “helped Tim Cook recently.” ...

Tim Cook has led Apple as its CEO since 2011. Justin Sullivan/Getty Images Apple, for its part, is exercising caution about the future of its new products.