News

How Apple CEO Tim Cook Convinced Trump to Exempt Apple From Tariffs
When U.S. President Donald Trump levied 145 percent tariffs on goods imported from China, Apple CEO Tim Cook started working ...
How Tim Cook helped Apple out of Trump’s tariff storm — for now
Apple’s CEO Tim Cook spoke to Commerce Secretary Howard Lutnick last week about the potential impact of the tariffs on iPhone ...
Apple smart glasses are Tim Cook's "grand vision"
Apple CEO Tim Cook has a grand vision for the future of face-worn wearable tech, and it apparently revolves around smart ...
‘A Top Priority’: Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision Pro Roadmap
Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...
Tim Cook is reportedly focused on Apple Glasses — and that could be bad news for the iPhone
A report claims that Tim Cook's focus is on developing AR glasses. But there's plenty of iPhone improvements that require ...
Apple could face a customer loyalty crisis if tariffs boost prices, say tech analyst
Tariff wars may cause many Apple customers to rethink their loyalty to avoid high prices. “If the 145% China tariffs came into play, we believe Apple would have no choice but to start charging ...