News

Apple saw an 'unusual buying pattern' among US shoppers this year. Tim Cook explains what happened.
Apple CEO Tim Cook said tariff concerns contributed to a recent surge in iPhone and Mac sales this year.
Apple CEO Tells Staff AI Is ‘Ours to Grab’ in Hourlong Pep Talk
Apple Inc. Chief Executive Officer Tim Cook, holding a rare all-hands meeting following earnings results, rallied employees ...
All hands on deck: Tim Cook, Craig Federighi address Apple employees on AI, Siri
On Friday afternoon, Apple CEO Tim Cook and senior vice president Craig Federighi addressed Apple Park employees, discussing ...
Apple got a much-needed iPhone and China boost, but expects a $1.1 billion tariff hit this quarter
Apple reported strong iPhone sales and rebound in revenue from China, giving a much-needed boost to two parts of the ...
What Analysts Are Saying About Apple's AI Ambitions After Strong Quarterly Results
Apple CEO Tim Cook made it clear that Apple is growing its AI investments, both in infrastructure and personnel, and multiple ...
Apple shares are up 2% after iPhone maker posts strong Q3 results
The iPhone maker beat Wall Street’s expectations for the third quarter.
It's all about AI as Apple hits 3 billion iPhones sold
Apple CEO Tim Cook shared that the iPhone has hit another milestone during the third fiscal quarter of 2025 — 3 billion sold.
Why the Tim Cook Doctrine Is Preventing Apple From Winning at AI
Under Cook’s leadership—both as CEO and before that as COO—Apple brought its most important technologies in-house. It designs its own chips, manages its own supply chain, and oversees a services ...
How Trump's trade war is still messing with your next iPhone
Apple is navigating a $1.1 billion storm this quarter, courtesy of lingering Trump-era tariffs. Already, $800 million has been shelled out last quarter alone.