Cook says Apple is ‘reallocating’ more people to its AI team.

Tim Cook has now served as Apple's CEO for a longer period than Steve Jobs. Cook reached 5,091 days in the role on August 1, 2025. Jobs launched iconic products like the iMac and iPhone. Cook oversaw ...

Just one day after fielding questions about Apple’s lag in AI, Tim Cook held what Bloomberg described as an ‘hourlong pep talk’.

Tim Cook reportedly has one big product goal he’s focused on—AR glasses—and that’s very good news for the future of the Vision Pro.